InnoFascia brings together innovative self-massage tools, practical education and a thoughtful approach to mobility and strength training. Our aim is to help people understand their bodies and take an active role in how they move and feel.
Our approach connects self-myofascial release with purposeful movement. Self-massage is one part of the process; the next is exploring movement and developing strength and control through regular practice.
We focus on both the exercises you do and how you do them. Adjustments to body position, breathing, direction and coordination can change the demands of a familiar exercise. Through specific techniques and carefully designed training, we explore these details to support mobility, build strength and encourage the body to work together.
Founded by personal trainer Goran Babić, whose background combines years of coaching with a degree in Biomedical Science, InnoFascia grew from a desire to make self-care more practical, accessible and informed by evidence.
That same thinking led to IRK, our foldable, adjustable self-massage tool. Named after Goran’s childhood dog—a symbol of strength and loyalty—IRK is one expression of the wider InnoFascia approach: thoughtful tools and education that help people put better self-care into practice.
DESIGNED AROUND PEOPLE
IRK, our education and our programmes share one purpose: to make caring for your body easier to understand, adapt and put into practice.
IRK’s adjustable reach and interchangeable attachments are designed to help you access different areas and choose a position that works for you. You control how much pressure you apply, using static pressure or rolling as appropriate.
Our programmes connect self-massage with breathing practice, mobility, movement control and progressive strength work. The aim is to help you explore movement, practise control and gradually build the capacity to stay active.
Clear explanations, video reminders and simple movement checks help you explore what feels useful and notice changes. Repeatable sessions are designed to make practice easier to fit into everyday life.
OUR SCIENTIFIC FOUNDATION
Our focus on fascia is part of a wider view of movement that includes muscles, joints and the nervous system. Research on foam rolling and roller massage suggests that self-massage can temporarily increase range of movement and may reduce post-exercise soreness. Research on resistance training supports its role in developing strength. These findings inform the different roles of self-massage and exercise within our approach.
These studies concern the wider methods; they do not establish clinical effectiveness for IRK or the complete InnoFascia programme. Feedback from people using IRK and from pilot sessions helps us refine usability and guidance.
Explore the research
THE PEOPLE BEHIND INNOFASCIA
Turning the idea into a carefully engineered product brings together complementary skills.
Engineering & product development
contributes extensive engineering experience in the design and development of devices for surgery and physical rehabilitation.
His background includes work on prosthetics and orthopaedic devices at Imperial College London, bringing valuable knowledge of biomechanics, product development and usability to Innofascia.
External business adviser
Hubert advises InnoFascia on business strategy and partnerships in an external capacity.
He is Group General Manager AIMG at Amphenol. His background includes international business, electronics manufacturing, business development and product marketing.
OUR FOCUS
InnoFascia brings together Goran’s experience with people and Giovanni’s engineering expertise, with business advice from Hubert. Alongside the tool, we are developing education, workshops and movement programmes that help people put that knowledge into practice.
We continue to refine our guidance and listen to people using IRK, with a focus on thoughtful design and practical support.
WHAT COMES NEXT